Chinese TV program distributor Unitrend Entertainment Group ups shares offered by 67% ahead of $28 million US IPO
IPO Overview
Unitrend Entertainment Group, which provides TV program distribution and ad placement services in China, raised the proposed deal size for its upcoming IPO on Tuesday.
The Beijing, China-based company now plans to raise $28 million by offering 6.3 million shares at a price range of $4 to $5. The company had originally filed to offer 1.3 million shares at the same range, before increasing the offering to 3.8 million shares. At the midpoint of the revised deal size, Unitrend Entertainment Group will raise 67% more in proceeds than previously anticipated.
Unitrend Entertainment’s core operations involve television program distribution and ad placement. Through television program distribution, the company acquires distribution rights from television producers and then resells those rights to TV stations and media platforms. Through ad placement, the company secures advertising sponsorship for TV stations and online media platforms by connecting brand owners with optimal airtime slots.
Unitrend Entertainment Group was founded in 2010 and booked $37 million in revenue for the 12 months ended December 31, 2025. It plans to list on the Nasdaq under the symbol INHI. Cathay Securities is the sole bookrunner on the deal.
About the Company
Our business serves as the bridge between television production companies, TV stations and media platforms, advertisement agencies, and prominent multinational brands. Our core operation involves （i） television program distribution, where we acquire distribution rights from television producers and then resell such rights to TV stations and media platforms, and （ii） ad placement, where we secure advertising sponsorship for TV stations and online media platforms through introducing brand owners to airtime slots that are optimal for presenting their products and services. Within the entertainment industry, individual television producers face the challenge of fixating stable avenues to distribute their works. Our business establishes an outstanding reputation among the producers through a track record of fair dealing, which enables us to hoard up a wide selection of high quality television works. Meanwhile, TV stations and media platforms are primarily concerned with rendering appropriate content based on their target audience. Our inventory of television productions allows us to efficaciously provide the content that matches the need of our partnering TV stations and media platforms.
