Autonomous lawn care equipment manufacturer Firefly Automatix withdraws $25 million IPO
IPO Overview
Firefly Automatix, which makes electric turfgrass harvesters and autonomous golf course mowers, withdrew its plans for an initial public offering on Monday. It had filed to raise $25 million by offering 4.5 million shares at a price range of $4.50 to $6.50.
The Salt Lake City, UT-based company was founded in 2010 and booked $48 million in revenue for the 12 months ended September 30, 2025. It had planned to list on the Nasdaq under the symbol FFLY. Roth Capital and Lake Street Capital Markets were set to be the joint bookrunners on the deal.
About the Company
Our mission is to become a global innovator and technology leader in autonomous mobility and EV drive in turfgrass management, including turfgrass mowing and agricultural automation, by leveraging and developing cutting-edge technologies that solve significant financial, environmental and labor challenges and become the premier technology supplier to the turfgrass management industry worldwide. We believe we have assembled a highly qualified team with extensive experience in the AgTech arena, as well as complementary fields, to support our business strategy, and we will continue strengthening our culture of innovation, quality, and excellent customer service. /We are a growth-oriented technology company with internally developed proprietary software and our patented mechatronic systems. /We have integrated our technology into the design, development, and manufacturing of our PATH machines and our most current AEV robotic mowers, the AMP, including our AMP-L100 and AMP-X100 models. We currently sell our products directly to customers in the turf harvesting and golf course maintenance industries. Our products are complemented by a suite of services that are designed to address the entire product lifecycle and deepen our relationships with customers.
